This week, “America’s Got Talent” host Nick Cannon and his dog Reverend Pow Jackson took over NYC’s Union Square Park & Dog Run to celebrate IAMS So Good!.

IAMS So Good! is a tasty new food for dogs made with 100% wholesome ingredients. The event, which attracted hundreds of local NYC residents and their dogs, tourists and park passersby, featured a spectacle of fun and four-legged-friendly carnival-style games, obstacles and “doggie bag” giveaways.

Check out the adorable photos below: