“The man under the hat”

Who is Don C you ask? Well, he’s the guy behind a lot of  Kanye West’s looks and his right hand man.

Don C has always been seen as a trendsetter in hip hop culture and for the last few years his “Jus Don” caps have been a staple in the community.

Everybody from athletes to music artists have been seen rocking the hats, which made them even more iconic. Recently, Revolt TV caught up with the tastemaker to discuss where the idea originated from and what drove him to make luxury hats. Check out the video to see what he has to say.