Earlier this year, sneaker retailer Footlocker teamed up with NFL wide receiver Victor Cruz to create #cruzdaytuesday. The day gives sneaker heads a chance to highlight their personal sneaker collection on Instagram.

The NFL baller also highlights his own collection on Twitter and  Instagram with the name @TeamVic. Sneaker heads who want to be apart of the shout out program with Victor and Footlocker have to use the hashtags #Kickstagram #CruzdayTuesday.  Participants also have the chance to win a gift card from Footlocker and get a “Photo of the Day” feature on Instagram and Twitter.