Beast Coast representatives and Third Eye affiliates, the Underachievers, dropped their latest visuals-”Land of the Lords”-this afternoon. The Brooklyn duo teamed up with clothing brand KidSuper for this video, giving viewers a behind the scenes look at the brand’s new ICONIC 2013 line.

Issa Gold and AK are seen chopping it up at the clothing line’s photo shoot, predictably smoking a good amount of weed. This is a good thing, because the tracks chill and lazy jazz vibe works well with the laid back images that accompany the video.

This is a KidSuper video lookbook, so there is a lot of clothes production taken place. You can see hats and shirts being sewed, as well as, models being photographed wearing the new digs.

Check out the video below

Jimi (@Nativejimi)