New Jersey-Bred Lyricist Brings Street Anthem To Life In Filmic Visual

 

 

 

From it’s inception, the music video has been an invaluable tool for adding depth and artistic vision to song. Music, with it’s ability to captivate the auditory sense, coupled with a compelling visual is often a surefire way to enthrall an audience.

For the video for his latest single, “Rio De Janeiro”, AubGreen Collective ambassador Apollo The Great delivers an epic mini-movie to further illustrate the ills of his turf, Camden, NJ. Much has been made about the Invincible City’s poverty, violence, crime rate and near Third World-conditions, and director Sil Beyah does well to make Apollo’s grim accounts a gripping, graphic reality.

Taking cues from the critically acclaimed film City Of God, the video documents the struggle for money, status and power that tends to cripple communities and corrupt society at large.

Have a gander at the video and purchase the single on iTunes here.