With a haute style that is growing to influence the masses, DKNY saw it fit to take advantage of the Roc Nation’s UK bred “it” girl, Rita Ora, and bring her home to the Big Apple. In the midst of the busy Manhattan streets of Times Square, while onlookers gawked at the beauty shots, Ora striked effortless poses for the fashion brands upcoming campaign. Joining the ranks of her best friend Cara Delevingne and Ashley Greene, the entertainer put on quite the show. DKNY’s social media guru, and one of my personal favorites DKNY pr girl, Aliza Licht was on the scene to catch the moments — naturally of course.

Between Rita’s eclectic personality, fresh city girl look and 90′s aura, it was only fitting that DKNY would bring her to the forefront of the brand for their latest campaign.

Head over to http://www.modadossier.com/ to take look at other moments from the photshoot you can expect to be unveiled in the coming weeks.

Written By Kamille Cooper & Krystal Holmes