On Friday, Jennifer Lopez celebrated with the Brooklyn community at a block party today to celebrate Viva Móvil by Jennifer Lopez – the exciting new Verizon Wireless premium retailer founded by Jennifer Lopez in partnership with Brightstar and Moorehead Communications. The party took place at Viva Móvil’s flagship location at 162 Flatbush Avenue in Brooklyn.

Lopez welcomed the public to celebrate this new and exciting wireless shopping experience and invited them to enjoy the family-friendly activities, including face painters and balloon artists, as well as a variety of food trucks provided complimentary to guests at the event. “There was no better place to debut Viva Móvil than right here in my home city of New York,” Lopez said. “We have found the best and the brightest to create a convenient and comfortable shopping experience where customers will really feel the spirit of the community.”

Samsung was also on site to give attendees a chance to experience Galaxy devices and accessories available through Viva Móvil by Jennifer Lopez. Shoppers received $100 off regularly priced purchases of new Galaxy S4, Galaxy Note II and Galaxy S III devices with free Verizon Wireless activation. Guests also took home a free Galaxy S 4 Flip Cover with purchase of a new Galaxy S 4 device. A professional artist also created caricatures of attendees using the Galaxy Note II and innovative S Pen.

Viva Móvil by Jennifer Lopez opened its first store in Brooklyn, New York, on June 11, 2013, offering customers a first-class wireless shopping experience. In the coming months, Viva Móvil will open more stores around the country.

The store itself is characterized by a sleekly modern atmosphere befitting its state-of-the-art inventory, which includes the latest smartphones and tablets from Samsung, BlackBerry, Apple, Motorola, LG, Nokia, Droid and more, all of which are available on the most reliable Verizon Wireless 4G LTE network. All smartphones are on display, powered on and ready to be experienced. The store also offers fashion smartphone cases from Jennifer Lopezfor Viva Móvil and accessories from Samsung, BlackBerry, Otterbox, Harman Kardon and more.

Viva Móvil’s expert staff is fully bilingual and able to assist customers in Spanish or English, all while dressed in fashionable attire selected by Co-Founder and Chief Creative Officer Jennifer Lopez. Ms. Lopez has also selected a unique scent to fill the air of this entertaining shopping environment, which will feature music and a large video wall designed to amuse and educate consumers about the latest in wireless technology. In addition, the family-friendly store features ample seating and a Kids’ Zone with several Samsung Galaxy Note 10.1 tablets loaded with cool applications for kids to explore.