TMZ MMZ is back at it again

In a rather clever marketing scheme to promote his diverse music group’s third compilation album, Self Made 3, Rick Ross has “taken over” Harvey Lenin‘s infamous TMZ paparazzi company and changed its name to MMZ. MMZ was on-hand in New York City when Rick Ross and company took over J&R Music World in New York City to sign pre-ordered copies of their new LP, which will officially be in stores this coming Tuesday. Apparently, one female fan was so overwhelmed with excitement at meeting her favorite rapper, she flat-out passed out in the middle of the store, prompting concerned reactions from everyone involved, Rick Ross included. After coming “back to life” the fan re-iterated that her reaction was authentic, it was not staged for the benefit of the MMZ cameras, and continued to exude her excitement for the Maybach Music Group. Luckly enough, MMZ was on-hand to catch the entire incident, which is available for your viewing pleasure below.

-Khari Nixon (@KingVanGogh)